cauxcollective:
Caux Collective Redirects: IBM Billboards
Through their ‘Smarter Cities’ project, American technology company IBM have sought to create innovative solutions to common problems, with the hope of improving the standard of every day living in cities, helping their residents become ‘smarter’. In order to spark the creative process into action, IBM turned to communications and advertising specialists Ogilvy to produce a set of outdoor advertising with a purpose.
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